As one of the largest traders in the country, Superia is presenting its new positioning to the market: the company is now focusing on the message that customers should worry about what is essential and let Superia take care of import operations.
The campaign was shot in Itajaí and Balneário Camboriú. The concept was developed by Mateus Laurentino, the content by Leonora Santos and Adriana Laffin from Apoio Comunicação, the creative direction by Superia’s brand, people and culture manager, shooting and editing by EGD Filmes and Guilherme Dornbusch Luiz. In the film, Leonardo Coninck, director of Superia.
Communication starts from the meaning of essential, which is a two-gender adjective that qualifies something or someone that is of fundamental importance, that has significant value, that is vital, indispensable.
“In order to find this turning point, we looked inwards, we looked at the company’s culture and we listened to our key players, in other words, those who are involved in the day-to-day running of our operation,” explains Mateus Laurentino, brand, people and culture manager. The answer came promptly: time! “That’s why we understood that we needed to focus on what is a priority in order to allow people to have their right to be happy,” explains Superia’s brand, people and culture manager. The production needed to bring out all this importance, creating plasticity between text and images. “We brought the plot into the poetic language of crossing the seas. In other words, as the poet says: he who only speaks and does not listen, does not find silence, which always retreats and sails. To capture the images, we put our team in the lead role,” he adds.
Guilherme Quintaes, commercial director at Superia, points out that, “We want to be present in our clients’ lives, from the small challenges that are necessary on a daily basis to making great achievements possible. We have all the expertise in the import and export market and we want to be ever closer to our clients”.
